Project: Virgin Radio
Working with Canada’s largest radio broadcaster, the ask was to take a fresh and exciting approach on a national brand refresh for their #1 ranked contemporary hit radio network, Virgin Radio.
This included art direction, development and design of new brand guidelines and execution of a wide range of off-air materials such as: outdoor advertising, public transit campaigns, TSAs, video spots, a website re-design, print and digital ads, social media assets, vehicle graphics, signage, sales support materials, press kits and internal presentation materials.
Project: Chum FM
Conceptualization and design of new campaign materials for Chum FM’s Beat the Bank, along with a series of outdoor advertising.
Project: CTV Upfront
Design of on-screen visuals, signage and media displays for Bell Media’s most anticipated red-carpet event, CTV Upfront. Every year the gala unveils CTV’s fall and mid-season programming lineup for the upcoming broadcast season at the Sony Centre in Toronto, Canada.
November 7, 2018