Block 4 BLAC

Project: #Block4BLAC: A Social Distance Fundraiser for Social Good

 

Lead organizer for Block4BLAC, working on the ideation, creative direction, curation and activation of Toronto’s first large-scale social-distanced public entertainment event during COVID-19. In less than 10 days, Curator and Creative Director Ashley McKenzie-Barnes, 6IX Cycle owner Julie Harrish, and Art Consultant Deanne Moser, crafted and executed a “Block Party” fundraiser for Black Legal Action Centre (BLAC), with an initial goal of $10,000. The intention was to drive awareness and financial support to BLAC, the only Black-led specialty legal clinic working to combat individual and systemic anti-Black racism in Canada.⁣

 

With the awareness of Toronto Police and City of Toronto, we brought over 5000 attendees to the West Queen West community, from Dovercourt St to Dufferin St, for a social distance fundraiser in support of BLAC. Surpassing our donation goal and raising over $35,000, with the participation of over 25 neighbouring businesses and restaurants, over 30 sponsors, volunteers, DJs, artists and talent.

This included music from Raptor’s DJ 4Korners and PogiTheDj, delicious bites from black-owned catering company, King Catering, ‘grab and go’ cocktails and treats from Queen West’s best, a silent art auction, limited-edition tees featuring the work of Yung Yemi and over 70 giveaways and more! ⁣Hosted by previous FLOW 93.5 personality, Alicia ‘Ace’ West.⁣

 

Creative identity, curation and marketing collateral:

  • Brand and marketing visual identity
  • Talent and artist curation (DJs, host and silent auction visual artists)
  • Social media graphics
  • Social media strategy and asset creation (500,000+ impressions)
  • Limited edition artist t-shirt design
  • Signage
  • Digital ad designs

 

Creative Director: Ashley McKenzie-Barnes
Photographer: Maggie Elizabeth
Art Auction Activation and Facilitation: Somewherelse Agency, Ashley McKenzie-Barnes
Art Auction Donated Art: Yung Yemi, Heather Haynes, Paint & Keys
Organizers: Ashley McKenzie-Barnes, Julie Harrish (6IX Cycle), Deanne Moser

 

 

 

 

 

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