Sabian

Project: Play Your Way Campaign

Creative ideation and execution of the new campaign branding and visual approach for Sabian cymbals across web, social and digital platforms.

The challenge: How can we visualize the uniqueness of your sound?
Inspiring drummers to own their own sound, with each action embodying true creative expression. Sabian celebrates, drummers from all walks of life. Showcasing and encouraging every drummer to Play Your Way, through untapped expression, developed artistry and raw talent.

Play Your Way Brand Hype Video

Featuring:⁣
Baard Kolstad
Duayne Sanford
Hayley Cramer
Raghav Mehrotra

Creative production:

Creative Director: Ashley McKenzie-Barnes

Photographer: Hyghly Alleyne, assisted by Eric Black of Deadin100

Video Production: Deadin100, Free Create Studios

Motion designer: Valerie Leighton, Mark Galura

Play Your Way Campaign Teasers

Creative production:

Creative Director: Ashley McKenzie-Barnes

Photographer: Hyghly Alleyne, assisted by Eric Black of Deadin100

Video Production: Deadin100, Free Create Studios

Motion designer: Valerie Leighton