Project: Play Your Way


Creative ideation of the new campaign branding and visual approach for Sabian cymbals including. How can we visualize the uniqueness of your sound? We inspire drummers to own their own sound, with each action embodying true creative expression Drummers from all walks of life. We celebrate, showcase, and encourage every drummer to Play Your Way, through untapped expression, developed artistry and raw talent.


Play Your Way Campaign Teasers





Creative Director: Ashley McKenzie-Barnes

Photograper: Hyghly Alleyne, assisted by Eric Black of Deadin100

Video Production: Free Create Studios

Motion designer: Valerie Leighton



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