theHUB by Walmart Canada

Project: Homepage redesign

Creative direction and UI design of the homepage for theHUB by Walmart, a trusted source for the millennial Canadian mom. Exploring and executing new approaches for article imagery, photo and video work, wireframes, graphics, typography and icon treatments.

Project: 12 Easy DIY Halloween Costumes for Kids and Dogs

While trick-or-treating will look very different this year, we shared 12 easy DIY Halloween costumes for kids and dogs as a fun new tradition.

Providing creative direction and production for theHUB’s first editorial shoot including:

• Casting (kids and dogs)
• Storyboarding
• Production resourcing
• Photography and videography direction
• Motion design
• Location scouting
• Final design of creative assets for social and digital channels

Creative Director: Ashley McKenzie-Barnes
Costume Designer: Rayna Marlee Schwartz
Photographer: Eric Black
Videographer: Jesse McCracken
Motion Designer: Valerie Leighton
Groomer: Janielle McKoy
Make-up Artist: John Sheehy
Writer: Andrea Karr (for theHUB)
Models: Isabella L. and Hugo A. (Minor Details Model & Talent Agency)
Canines: Lincoln (Frenchie) and Callie (Golden Retriever)
Studio and Producer: SJC (St. Joseph Content)

Project: Speedy School Lunches with @byMeaux

These quick-and-easy lunch recipes were created by DIY and food expert Monique Taylor-Yee Shui (A.K.A. @bymeaux on Instagram!) and given the stamp of approval by her two adorable daughters, Sydney and Savannah. The best part? Each meal takes only 10 minutes to pull together—perfect for when time is of the essence.

Creative direction and production for theHUB’s first influencer collaboration including:

• Series branding
• Storyboarding
• Scripting
• Photography and Videography direction
• Motion design
• Final design of creative assets

Creative Director, Designer: Ashley McKenzie-Barnes
Videography/Photography (Ep. 1): Monique Taylor-Yee Shui
Motion design (Ep. 1): Abraham Dos Reis
Videography (Ep. 2 & Ep. 3): Airfoil Media
Photography (Ep. 2 & Ep. 3): Britney Townsend
Producer (Ep. 2 & Ep. 3): Deanne Moser