Project: 2019 conference, RISE


Recruitment of the core creative team and Creative Direction over the 2019 conference campaign for TEDxToronto that included creative exploration and development of a visual identity that explored the 2019 TEDxToronto theme: RISE.

The theme logo was to be distinct from any other TEDx theme around the world while still being inclusive and resonating with a diverse audience. Final creative to be shared across programming, marketing, conference creative, partnerships, community outreach and the delegate experience.


Leading a talented team as we explore that inherent tension and ask: what does it take for all of us, as a society, to rise together?




Concept and execution include:

  • Launch of the first TEDxToronto app
  • Conference & theme visual identities
  • Social media graphics
  • Printed invitations
  • Conference program
  • Apparel & swag design
  • UX & audience experience
  • Booklets
  • Venue decor
  • Stage design
  • Signage
  • Badge design
  • Ad design
  • Speaker slides






Project: TEDxToronto Adventures launch


Visual Identity for Adventures are new series of unique field trips or community experiences with our alumni speakers or changemakers within our TEDxToronto community to take the topics or themes of TED talks into interactive learning experiences. Wanting to take ideas off the stage and into the community as part of the 365 TEDxToronto approach into interactive learning.


Final creative to be shared across programming, marketing, partnerships and community outreach.


Creative Director: Ashley McKenzie-Barnes

Graphic/Motion Designers: Pedro Ramos, Samvit Kaura, Elyssa Schmid, Dean Nicholas, Valerie Leighton, Ashley McKenzie-Barnes

Speaker Photography: O’Shane Howard



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